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In this article we are going to discuss the most common mistakes that we have seen over the years in peoples Google AdWords accounts.1) Having single words as keywords

This is a very bad mistake to make in your AdGroups and even Google itself has warned users not to use single words in their selection, however many advertisers have chosen to ignore this.

The major problem with using single words is that the search becomes too broad. For example if you are selling sport cars and you select one of your keywords to be “cars” this will make your advert show if the customer searches on any of the following queries:

“antique cars”

“cars magazine”

“cars mechanic”

“sports cars suck”

“green peace fight against pollution from cars”

“cars news”

“auction for old cars”

“second hand cars”

As you can see, advertisers that use single word keywords are appearing on searches that their companies or products are not associated with.

The problem with this is that some people are bound to click on your advert and waste your money because they have no intention of buying sports cars. This is why you have to come up with different key phrases and keywords that not only provide sufficient search volume but also allow you to target your products at the right consumers.2) Not having negative keywords

Negative matching keywords are a special kind of keyword that allows the user to choose keywords for which they don’t want their adverts to shown on. Let’s give you a quick example. If you are advertising for the keyword “buy computer” and you don’t want your adverts to show if user types a search query “buy computer parts” than you will insert a negative keywords “-parts”.

Having no negative keywords is a mistake that we have seen in many user accounts and it has caused them serious problems. First of all when you adverts shows on searches for products that you do not sell, some users will again click on your ad, wasting you valuable money from your advertising budget. Secondly your Click-Through-Rate (CTR) will suffer significantly because your ads are not well targeted. This will result in increase of an advertiser’s cost-per-click and a decrease in their quality score.

This is why you need to choose negative keywords using extensive keyword research and specialised search query monitoring.3) Not tracking statistics

Tracking conversions, web statistics and user actions is one of the most useful tools of a skilled e-marketer. A large number of AdWords advertisers do not use the resources provided to them by Google and their web hosting companies. In order to be successful in marketing online and take the right decisions, you need to know everything there is to know about the visitors to your site such as how much is each click worth, what you can afford to get a customer and the ROI for each ingredient in your AdWords mix. This is why conversion tracking, Google Analytics, and your hosting domain statistics should be used religiously when making decisions about your AdWords account and online marketing strategies.

4Not having click fraud protection

Do you know that a recently conducted survey suggested that as much as 30% of pay-per-click traffic may be fraudulent? No? Well then you could be getting robbed blind. It is vital that you have click fraud protection in place because in today’s competitive market your competition may be prepared to do anything, just to be on step ahead of you.

I have heard numerous clients saying that their competition is clicking on their ad to waste their daily budget, but in the end of the day they don’t have any hard evidence to prove it and force Google to take action and refund them on their fraudulent clicks.

You should know who is clicking on your ad on each day, hour, minute and second to have solid evidence that you are a victim of click fraud.Copyright 2007 Alexander Georgiev | Google AdWords Professional | Advertise PPC

Google adwords is PPC (CPC) program provided by Google which is an excellent tool to attract traffic on a website. Newly launched websites do not have organic / natural rankings for months, may be even a year so the best way to attract quality traffic is to take help of Google adwords or similar PPC program.Adwords give full control to you with various tools to optimize budget spend, maximize the clicks, and extract a good ROI. Following are few tips on how to use your Google adwords campaign effectively.Aim for getting customers / Sale / Conversions rather than getting clicks:Every single click through adwords comes with a price tag. Remember this and take actions accordingly. If you are getting clicks only and no conversions / sale / customer then your ROI  (Return On Investment) is ZERO. You need to develop campaigns, which not only attracts clicks but also the customers, which exactly is your purpose of choosing a CPC program like Google adwords.Track the traffic on the website:Before you start and adwords campaign, you MUST place an independent tracking on your website to track the traffic which is coming on your website. This will give you an idea of what you are paying and what you are getting. In addition to this, you can track other traffic too which is landing on your website and the source of the traffic. Google analytics can also be utilized for this purpose. Other independent tools are WEB-STAT and Statcounter.comBudget, Bid, And Position:The basic information you can get from adwords help center. You need to know the importance of these parameters in order to get maximum out of your campaign. The position is based on the CPC (bid) and which in turn directly affects your click volume. You need to strike a balance for the three things to arrive at an optimal combination to match your budget.CTR:Click Through Ratio(CTR) is the figure, which gives you the ratio of number of clicks against the number of impressions. But this ratio is so not important as for primary keywords, you may get a high value and for secondary keywords this figure can be very small. This also signifies how good is your ad copy. Better the ad copy, more will be the value.Keywords:When you setup your campaign, start with few keywords. Then monitor the impressions, clicks, CPC everyday and then keep on increasing the set of campaigns, and keywords based on your observation. Keep refining the campaigns, remove non performing keywords, add more secondary keywords as they have less BID and your ad will rank higher thus increasing the chances of conversions a low acquisition cost.Ad Copy:Keep it simple and straightforward. The copy should match the services you offer. Irrelevant references to the services will yield in mere clicks, not the conversion / sale / customer and will dent your ROI (Return On Investment).Ad Targeting:You need to be specific in targeting geographical location. You cannot create a campaign selling electronic gadgets in Europe and targeting the US customers. This again is very important in getting quality clicks and affects ROI (Return On Investment).Landing Page:A good landing page is very critical in getting good conversion / acquisition rate. Remember, home page cannot be a landing page. Your landing page should provide comprehensive list of services and offers you have on your website. This is the page where customer will land when he / she clicks on the ad. The page should be action oriented, literally should force customer to take an action. If it fails to do so, you will only get a click not the sale / customer and this in turn will affect your ROI (Return On Investment). Be honest on landing page and the page content should justify the ad copy you are using to target the customers in adwords.

A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.

Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.

Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.

Google Adsense Review – Being a Google Adwords publisher is a great way to make money online. However, you need to follow certain steps to not only become a success, but to avoid becoming banned by Google.

 

Google is very serious about the integrity of the Google Adsense program. This Adsense review will discuss the top dos and donts for using the Adsense program, can help visit www.instant-adsense-dollars.com keep reading to learn where to find the high paying Adsense keywords for optimization of your Adsense web pages. Here are some tips that you MUST follow to become a successful Adsense publisher:

 

1.Be sure to read the Adsense Terms and Conditions and Program Policies thoroughly and comply with them at all times – no exceptions! Google is almost fanatical about its guidelines being complied with. It is absolutely critical that you comply at all times with every Adsense term and condition and policy to avoid having your account (and all your Adsense ads) shut down by Google.

2. If you are new to Adsense don’t assume you know anything at all about being a successful publisher. Read up on absolutely everything you can find about the program and make sure you have the correct tools at hand to become a success.

3. Become an expert at optimizing your sites and web pages. This does take some little time and effort on your part but the correct ad placement, and the right choice of top paying keyword, means the difference between a click through ratio of 0 and a click through ratio of 8 percent or more.

4. Spend a lot of time searching the web looking at examples of other publisher’s Adsense websites and see how each individual site, including blogs, is benefiting from Adsense.

5. Google will not tolerate you clicking on your own ads so don’t even think about it.

6. Don’t ask your friends and family members to click on your ads. You can earn money instead by referring them to the program themselves.

7. Don’t join the program simply to make money. It is NOT a get rich quick scheme. It will take time and effort to make a profit.

8. While the program is relatively user friendly don’t expect to get a complete grasp of how everything works as soon as you start. Expect to take a short while to get used to everything and to learn every facet of becoming a successful Adsense publisher go to www.adsense-income-exposed.com By following this list of dos and donts you are well on your way to becoming a successful Adsense publisher. One of the fundamentals of Adsense success is optimizing your web pages with the best top paying adsense keywords.

http://www.googleadsense-empire.com

http://www.google-atm-machine.com

Our Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.