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Cathy Benko visits Google’s Mountain View, CA headquarters to discuss her book “Mass Career Customization: Aligning the Workplace with Today’s Nontraditional Workforce.” This event took place on January 30, 2009, as part of the Authors@Google series. Far-reaching changes in attitudes and family structures have been redefining the workforce for more than two decades – yet the workplace has remained much the same. During this time, many companies have learned that personalizing the customer experience is good for business. In Mass Career Customization, the authors argue convincingly to extend this popular and profitable concept to the workplace. As the working population shrinks, maintaining industry advantage will depend largely on keeping employees engaged and connected. Mass Career Customization provides a framework for organisational adaptability that will do just that. Cathy Benko is the chief talent officer responsible for driving the Deloitte US Firms strategy to attract, develop and advance a highly skilled and increasingly diverse workforce. She is also leading a pioneering approach to employee engagement and career/life integration called Mass Career Customization, a signature initiative of the Deloitte US Firms Talent agenda.

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